PASHA tea entered the market for the first time in 2000. The first publicity concept was based on “matchmaking” displaying our national traditions. “One piece of sugar, 3 manats of money and one box of PASHA tea” – these words were on everybody’s lips.
In 2004, in order to revitalize the mark, the Marketing Department chose youth as target group and achieved its aim with a new ad praising Azerbaijani youth. The PASHA of teas was able once again to get into the buyers’ memories.
After PASHA tea was awarded gold medal and diploma in “Black medium size leafed first-class tea” at the 3rd World Tea and Coffee Festival held in May 2005 in Moscow, the design of the box was changed in accordance with new concept, the box was redesigned in golden colors and information on the tea’s achievements was printed.
PASHA tea was awarded “Grand-Prix” in “Black medium size leafed first-class tea” at the World Tea and Coffee Festival held in 2007 in Russia. Thanks to Pasha tea, we received the highest award among tea production companies of England and India, represented Azerbaijan and raised its flag high